There
are many design techniques that can be used to build
a website. These techniques are what we collectively
refer to as web site structure. The 3 techniques that
hinder SEO are frames, layers and dynamic pages.
Frames
A framed site is one where the page being
viewed is actually a collection of pages pieced together.
These are usually identified when you see a section
of page remain still whilst you are scrolling.
SEO Problem
Search engines are unable to piece pages together
to form a framed page. Therefore they are unable to
fairly rank a web page that is in frames. Framed pages
are at an enormous disadvantage with SEO and should
be removed.
Layers
Layers allow designers enormous flexibility
when placing information and graphics on a web page.
SEO Problem
Layers can be used to hide information. For
this reason search engines heavily penalise web sites
that contain layers.