engines reward web sites that they feel are more user
friendly. In matching your link text to your page titles
and file names, navigating through your site, from a
users perspective, becomes very clear.
For example SiteA uses the link text contact
a search engine optimisation consultant to link
to their contact page. A good page title for the contact
page would therefore be 'Contact a Search Engine Optimisation
Consultant'. It would then be beneficial to name the
file for the page contact-a-search-engine-optimisation-consultant.htm.