Why is a page title important for Search Engine Optimisation?

Page titles play a very important part in the achievement of top positions on search engines. A page title is a summary of a web page. Again this section is often abused. Only one of each keyword should appear in the title.

The page title will be displayed as your link text on most search engines. Therefore care must be taken to ensure that this title will catch the eye of search engine users whilst still adding value to the SEO of the page.

Page titles are placed just under the head tag:

<html>
<head>
<title>Optimising title tags....</title>